WICHITA STATE UNIVERSITY ALUMNI MAGAZINE
Spring 2002

Right on the Mark

Bill Gardner
 

Bill Gardner ’81/83 could create you — or, more specifically, he could create your company’s identity. This owner and designer at Gardner Design, Wichita, helps people discover their ethos.

“Mostly, we work on corporate identity,” he says. “But when we develop an identity, a mark, it’s more than developing a logo — it’s about creating an entire visual vocabulary.”

Gardner is quick to point out, though, that while a mark may represent someone’s business, it is the people themselves and their talent and hard work that create worth in a company. “People look at a mark and say, ‘That’s who this company is,’ based solely on a visual occurrence. But, do you become the mark, or does the mark become you? Hopefully, the mark becomes you, because you bring the value. All we can do is portray that value.”

By sweeping all three of the  professional “Best Of” honors at The American Institute of Graphic Arts/Wichita, Annual Design Awards, Gardner’s identity and that of his firm are certainly right on the mark.

— Matthew A. Eck ’01


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Albert Goldbarth wins a second National Book Critics Circle Award for poetry.

Time Well Spent

Marilynn Ault '60 retires from her position as director of the YWCA's BBattered Women Task Force.

Right on the Mark

Bill Gardner '81/83 owns Gardner Design in Wichita.